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Automotive
新能源汽车品牌全案运营
A manufacturing veteran's EV transformation story. By excavating the founder's deep industry journey and technical conviction, built omni-channel content + livestream + dealer system, achieving 20M+ monthly GMV across 150+ dealers.
2000万+
月GMV
150+
经销商
-40%
线索成本
200+
月内容量
Challenge
Intense EV market competition with insufficient brand differentiation; dealers weak in online customer acquisition; brand content lacking unified tone and strategy.
Solution
1. Brand content system: unified visual and tone, 200+ pieces monthly
2. Livestream matrix: HQ + dealer dual-level system, 16-hour daily coverage
3. Dealer empowerment: 150+ dealers trained with standardized SOP
4. Omni-channel ads: TikTok + Dongchedi + WeChat Channels, 40% lower lead cost
5. Data platform: full-chain data from online lead to test-drive to conversion