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Entertainment
Livehouse品牌全案
A musician-turned-founder transformed his livehouse from a "venue" into a "city cultural living room." By excavating his music passion and urban cultural vision, achieved 1M GMV in 45 days, becoming a regional cultural landmark.
100万+
GMV
45天
周期
1:5+
ROI
40%
复购率
Challenge
Low brand awareness with only local customer base; lack of systematic content output; weak social media presence; slow post-pandemic recovery needing rapid market activation.
Solution
1. Brand repositioning: from "venue" to "city cultural living room"
2. Content matrix: TikTok + Xiaohongshu + WeChat Channels, 30+ pieces weekly
3. Event marketing: "City Musician Project" IP series with local KOLs
4. Precision advertising: targeting 18-35 culture consumers, ROI 1:5+
5. Private domain: community + membership, 40% repeat purchase rate